Importance of Business intelligence in today’s competitive environment for every kind of business

Business Intelligence is probably one of the most commonly discussed terms in the field of business management. According to Forrester Research, Business Intelligence or BI is a set of processes, architectures, and technologies that tend to convert raw data into useful and relevant information that motivates profitable business actions. Business intelligence is an extremely essential


UX — Evolving from Design Thinking to Product Thinking

In today’s digital world, what comes to your mind when you hear optimized UX (User Experience). A customer-centric approach towards building websites and applications that puts user personalization ahead of all other design aspects. The base philosophy behind the Design thinking approach is understanding the unique behavior, psychology, and requirements of customers. Building a user

Analytics – A must for all website

Your E-commerce website seems to very popular, and your visitor count is steadily increasing, but these numbers are not actually translating into concrete sales. Consider Analytics to be the gatekeeper that analyses and monitors your website and its visitors, providing valuable insights to boost your online revenue. In a highly competitive marketplace, E-commerce businesses need